Gordon Fullerton, Ph.D.

Gordon Fullertonon sabbatical until July 2010
Marketing

T (902) 496-8167
F (902) 420-5112

Sobey Building 204A
gordon.fullerton@smu.ca

Gordon Fullerton holds a Ph.D. in Marketing from Queen's University in Kingston, Ontario, an MBA from Dalhousie University and B.Comm. from Mount Allison University. Before joining the Sobey School of Business in 2000, he held appointments at Acadia University in Nova Scotia and Mount Allison University in New Brunswick. He has published in a number of journals including the Canadian Journal of Administrative Sciences, the International Journal of Customer Relationship Management and the Journal of Service Research. His research has also appeared in the conference proceedings of the American Marketing Association, the Administrative Sciences Association of Canada and the Atlantic Schools of Business Conference.


RESEARCH

  • Services Marketing
  • Relationship Marketing
  • Customer Relationship Management

 

RESUME

COURSES

  • MKT 571 Marketing Management
  • MKT 675 Multinational Marketing
  • MKT 679 Strategic Marketing
  • MKT 379 Marketing Management